Welcome to Longtail

For the past few years, there’s been too much talk about how important ‘digital’ is to the advertising mix. How we can better ‘integrate digital’ into our ‘above-the-line communications matrix’. But here’s the rub – nobody actually has a ‘digital experience’. 

Wouldn’t you raise an eyebrow if someone talked about the great ‘digital experience’ they’d just had? Or would you expect them to talk about the great app they’d been using? The story they’d found online? The funny photo that arrived in their inbox with their morning coffee? In short, what they’d been doing in their life? Of course, we recognise that all this might be seen as a little controversial. We hope that it inspires debate. Provokes a response. Gets noticed. After all, we wouldn’t be doing our job if it didn’t.

Longtail is a full service digital agency with vision. We blend intimate understanding of customers and infinite technical possibilities to make meaningful connections between people and your products. We partner with your business to create a digital marketing strategy which puts you in a superior position in your market, and we hold ourselves accountable for delivering tangible results.

vividwireless
Successfully launching as a challenger telecommunications brand in Perth in March, 2010, vividwireless identified the need to implement a new media engagement strategy, aimed at engaging advocates via less traditional multimedia channels.
ACC - Autumn Campaign
Australia’s Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the Coral Coast region of Western Australia. As international travel and holiday destinations have become more affordable and attractive to Western Australians, the ACC has embraced online channels to promote the region and increase visitation.
What we are reading
Online Ad Spending to Surpass Print for First Time in 2012
According to a study released by eMarketer, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
Wunderman presents ideas
Thoughts and visions for the future of marketing from the thought leaders at Wunderman
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Alternatively, you can contact us by
visiting us at:

Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au